The Role of the EU Responsible Person
One of the most significant shifts under the GPSR is the requirement for a designated economic operator located within the EU. If a manufacturer is based outside the EU, they must appoint an EU Responsible Person to ensure compliance and cooperate with market surveillance authorities.
The name, postal address, and electronic address (email or website URL) of this Responsible Person must be clearly printed on the product, its packaging, or an accompanying document.
Mandatory Traceability Information
To facilitate rapid and targeted recalls in the event of a safety issue, the GPSR mandates robust traceability. Every product must bear a type, batch, or serial number that allows for its precise identification.
This identification must be visible and legible. If the size or nature of the product makes it impossible to print the number directly on the item, it must appear on the packaging or in a document accompanying the product.
Manufacturer Identification Details
Consumers and authorities must know exactly who made the product. The GPSR requires the manufacturer's name, registered trade name or trademark, postal address, and a single electronic contact point (such as a dedicated safety email or website) to be clearly displayed.
For imported goods, both the non-EU manufacturer's details and the EU Responsible Person's details must be present, creating a clear chain of accountability.
- Manufacturer name or registered trademark.
- Physical postal address.
- Electronic address (email or website).
- EU Responsible Person contact info (if imported).
Safety Warnings and Language Requirements
Safety warnings, precautions, and instructions for use must be provided with the product. Crucially, the GPSR demands that this information be in a language easily understood by consumers in the specific member state where the product is marketed.
Using universally recognized, standardized pictograms can supplement written warnings and help bridge language barriers across different European markets.
Frequently asked questions
Who can act as an EU Responsible Person?
The Responsible Person can be an EU-based manufacturer, an importer, an authorized representative, or a fulfillment service provider located in the EU.
Does the GPSR apply to used or second-hand products?
The regulation primarily targets new products, but second-hand products sold in the course of a commercial activity, especially if refurbished or upgraded, are generally covered.
What happens if a product lacks a GPSR-compliant label?
Non-compliant products can be blocked at customs, removed from e-commerce platforms, or subjected to mandatory recalls by market surveillance authorities.
Do I need to translate safety warnings for every EU country?
Yes, safety warnings and instructions must be in a language easily understood by consumers in the specific member state where the item is sold.